Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

Download this free collection of case studies for campaigns that wowed prospects, positioned brands as experts and generated significant sales Every set of accounts is unique, and the individuals and ...

Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride. A key part of Zerto’s ABM strategy is working to better ...

Traditionally, business-to-business (B2B) marketers used marketing automation in a similar fashion as consumer marketers. Dashboards, lists, and workflows were built to help companies interact with a ...

Account-based marketing (ABM) was created to break through the noise. But what if we've been doing it backward all this time? The basic strategy behind ABM is to align our marketing and sales efforts ...

Just how effective is account based marketing (ABM)? According to the 2018 ABM Benchmark Study by ITSMA and the ABM Leadership Alliance, 99 percent of marketers that are doing ABM achieve a greater ...

The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, SiriusDecisions recently unveiled a ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

Account-based marketing (ABM) has moved firmly into the mainstream. When asked how important it is for their marketing strategy to nurture individual accounts and customer relationships, 46.7% of B2B ...

AI and Machine Learning can be powerful and useful technologies for marketers, but they need to be deployed with care. Account-Based Marketing (ABM) is a broad category. It’s one that everyone defines ...