The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their ...
While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...
Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. A lot of schadenfreude has floated around the recent U.S.
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