At the end of January, we told you that Twitter plans to launch its own Ads API — an "application protocol interface" that would allow advertisers to run ads on Twitter automatically, at will — ...

This post has been updated to include early results from Twitter partner Adobe at bottom. Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API ...

With the launch of an Ads API access yesterday, LinkedIn joined a very small club of social companies that allow developers of outside platforms to customize and sell into their paid media products.

Google Ads API v24.1 adds deeper reporting, expanded AI campaign testing, and new security updates for advertisers.

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more ...

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.

Each minute of the day, Instagram users click the Like button on 1,736,111 photos. That’s a lot of eyes, and advertisers just can’t wait to get in front of them. Fortunately, for a select group of the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Instagram has officially switched on its advertising API (application programming interface). It's a ...

Snapchat officially opened its API to third-party partners for programmatic ad sales according to Ad Age. The API includes targeting via email matching with more options to come, and other tools such ...