Alternative text, or "alt text", is a written description of the visual content in an image. It is typically one or two sentences long, and should convey any important visual information. For example, ...

Want to make your social profiles accessible, too? Don't forget about the memes. Credit: Shutterstock / Photo Melon, Antonio Guillem The meme economy rarely falters, and as the impetus for much of our ...

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

This is the second post in our Accessibility Tip series. If you missed the first tip about meaningful link text, I suggest you go review it because that tip is even easier to implement than what we ...

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

The best practices for logos and buttons are different than other kinds of images There is no SEO value for logo and button alt text Correct alt text for logos and buttons can have long term benefits ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

This guidance is meant to be a starting point to create a deeper understanding of the implications alt text can have when people are the subject of an image. As you read, it is important to note that ...

In the midst of absolutely no internal chaos whatsoever, Twitter’s accessibility team launched a much-requested feature test. Ten percent of users, who make up the test group, will be served reminders ...

You can add alt text descriptions in Excel to any kind of illustration, including photos, screenshots, shapes, 3D models, and Smart Art. Alt text is a sentence or two that describes an image you've ...

You can check if an image has alt text by turning on a screen-reader and selecting the picture to hear how it's described. You can also inspect the HTML of the image ...