Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

According to Russell Ketchum, the product manager for Google Analytics and a Google Tag Manager, despite being useful, mobile devices have their faults, especially for those who are creating software ...

Google is expanding its digital marketing capabilities with the introduction of the Google Tag Manager. Supporting both Google and non-Google website tags, the Tag Manager consolidates tags through a ...

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A lot has been said about Google Tag Manager, and the many benefits that it has given to many digital marketers. Here's a list of its many uses. Google Tag Manager is a powerful, free tool that ...

Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management ...

Google today launched Google Tag Manager for Mobile Apps. The new software means developers can publish their app a single time; from then on, they can change configurations, add analytics, ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

After demoing it at Google I/O earlier this year, Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will ...