From Angry Birds to Subway Surfers, the early 2010s were filled with simple, addictive mobile games that captured the ...
Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...
This is a book excerpt from The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon, written by Pascal Clarysse. The book explores the business tactics, marketing ...
There are approximately 50 people in Rovio's marketing team. Heads of marketing are dedicated to a specific game and report to the general manager of that game, holistically overseen by VP of ...