This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

For those interested in bringing their app offerings to the masses, there are a few aspects which are wise to keep in mind. That is if you want the best chance of optimizing how your apps are ...

Many app creators are faced with a challenge. They have two places that they need to market their app — in the app store, and on the web. For the app store, they implement App Store Optimization (ASO) ...

If you want your app to gain exposure to the traffic that generates over 150 million daily app downloads – It is essential that you find and connect to your app’s specific audience, in the app stores.

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. Previous testers and current users are raving about it and success ...

Critical errors can do real damage as you try to rise to the top of the App Store. I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...