Apple objected to a European trademark filing from a Chinese keyboard maker because the logo the company wanted to use was too close to Apple's own logo. The EU Intellectual Property Office (EUIPO) ...

Apple has rejected an EU trademark for a Chinese keyboard maker's citrus fruit logo. The design, which features a segmented fruit with a green leaf motif, was blocked by the EU Intellectual Property ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

We may never know how much Apple spends on its logos and other branding, but it is a lot — and it is neverending. If it weren't, we wouldn't just have had the company commission a new logo for Apple ...

On the opening day of a closely watched court case in London on Wednesday, lawyers for The Beatles’ record company accused Apple Computer of improperly using an apple logo to advertise its iTunes ...