A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio ...

A comprehensive analysis of UK media effectiveness reveals that audio advertising sizeably outperforms other channels in return on investment, reinforcing similar findings from recent US radio ...

Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to ...

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely “The Investment Gap: Understanding the ...

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A recent University of California study of telehealth implementation at community health centers found that although phone visits were beneficial to historically marginalized patients, continued ...