From the lost polychromy of Greek sculptures to experiences developed with Snap and playful applications, augmented ...

Trace, a location-based augmented reality creation platform, today announced its launch with $2 million in funds led by Rev1 Ventures and Impellent Ventures to make it simple for businesses to bring ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

There’s nothing better than gazing up at the stars on a night out. For $3, Pocket Universe: Virtual Sky Astronomy, using sorta-augmented reality, lets the astronomically impaired among us impress our ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Snap’s latest augmented reality glasses have a completely new — but still very oversized — design, larger field of view and all-new software that supports full hand tracking abilities. But the company ...

Artificial limbs look and function more like real limbs than ever before—but that's only helpful if they are used as intended ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...