Global media brand Disney is the most authentic brand in the world, according to a report from communications company Cohn & Wolfe. The PR firm ranked companies according to their scores on research ...

The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

Every morning, I open my email inbox to see at least ten Google Alerts messages for the word “tacos.” More and more, the alerts have pointed me toward social media posts and articles that celebrate ...

Those of us who went through business school remember courses such as employee relations, business communication and organizational behavior. The modern-day business school teaches us a lot of ...

Authenticity and provenance must be enforced both at the application level and at the system level so agencies can be ...

The problem with authenticity is that anyone can claim it and benefit from the positive assumptions that most of us make about the word. Transparent. Genuine. Trustworthy. All good, right? Well, it ...

Ever met someone who seems to naturally earn respect and admiration? High-value people don’t necessarily have wealth or fame; they possess a set of traits that inspire trust, connection, and genuine ...