You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

Sales systems are intricate. If you are growing a business or building a team, you’ll eventually have to put processes in place that will sustain growth. Instead of a couple of hardcore reps handling ...