Budweiser has long been an American treasure, but did you know much of its history is hidden on its label? Here's what you should know.

Right as this beer developed its own Texan identity, it shifted from using a goat to using an animal from the Lone Star State ...

“I have a theory that most of design, in general, is the creation of affection,” says Milton Glaser, the 84-year-old graphic-design legend, who created the I ♥ NY logo. When it comes to craft beer, ...

In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...

Video editor Trevor Carmick is receiving all sorts of attention for his new side project called Beer Labels in Motion, a collection of beer labels cleverly animated in GIF format. Carmick was inspired ...

Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer logo, packaging plays a major role in alcohol marketing. Such immediate discernibility applies to beers, too. Take Budweiser's ...