Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Here's a sobering statistic for physicians and other health professionals. Clinical care is estimated to account for only 20% of health outcomes, whereas health behaviors and social determinants of ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward treating these physical and mental-health conditions.

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

How many times have we made resolutions to adopt healthier habits or vowed to never engage in unhelpful ones ever again, only to chastise ourselves for failing? Then the waves of guilt and shame that ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...