At the center of every CMO challenge is an effort to try and figure out how to generate growth. Driving growth requires understanding the consumer and what impacts their behavior. Whether it is ...

How can companies leverage technology for growth? The answer to this question requires leadership from the CIO (technology) and the CMO (growth). And it requires a productive relationship to maximize ...

The top topics discussed at the HealthLeaders CMO Exchange included adoption of artificial intelligence tools in clinical care, policy management and CMS reporting, and physician wellness.

I have always advocated for the inclusion of CMOs on company boards, on the grounds that CMOs bring a nuanced understanding of customer behavior and cultural context. In the past, I’ve seen that the ...

It may have taken a world health crisis, but CMOs are finally getting the recognition they have long desired from their CEOs, according to the third edition of Boathouse’s survey of CEOs on marketing ...

Resolution Digital’s Managing Director, Matthew Keegan, on the biggest MarTech priorities for CMOs during economic headwinds. As budgets tighten amid rising inflation and talks of a recession, CMO’s ...

Marketing was the latest leader to cement its role in the C-suite. Now, customer success (CS) leaders are on a similar journey to secure a seat at the table. As the CS function expands and integrates ...

Tension: Companies claim to be customer-centric while operating almost entirely blind to what customers actually experience in the moment. Noise: The marketing technology industry sells “real-time ...