When the action is in front of you, like billions of people around the world, you pull out your phone to record a short video. How did you capture the moment? Did you hold your phone sideways or ...

YuMe, a partner for video advertising leadership and innovation, has released areport and that reveals growing consumer awareness and preference for vertical video as both a content and advertising ...

Two years ago, Snapchat launched vertical video ads; a year later, Facebook and Instagram followed. Now a slew of non-social mobile publishers – from Gaming to News and Entertainment – are adopting ...

YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

Amazon's streaming platform, Twitch, is now testing vertical videos, signaling a switch for its content creators and audience. The experience is currently at an early alpha testing stage, with only a ...

LONDON & NEW YORK--(BUSINESS WIRE)--Advertisers can now run viewable vertical video campaigns across News Corp titles thanks to a new mobile format launched at an event held at Cannes Lions today by ...

In 2025, Disney+ had several important milestones and developments. Examples include reaching 132 million global paid subscribers, securing the pan-European broadcast rights to the UEFA Women’s ...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even ...

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape ...