Cal's historic script logo may have survived the school's rebranding process last month, but it won't be in its usual place at mid-court at Haas Pavilion next winter. In its place will be an enormous ...

Cal’s athletic makeover is complete. In April, Cal Athletics unveiled a new look for all of the Bears’ athletics teams that included a new logo and updated font. That updated brand has now made it to ...

As the kids say, California's new primary home football uniforms look clean, as the Bears unveil their duds for 2017. Note: The video above was originally published on June 1, before the football ...

BERKELEY (CBS Sports) -- A new floor design at Haas Pavilion was completed this week that features the primary elements of Cal's new visual identity, including the new Golden Bear mascot mark at ...

The image making its way around the Internet of a gigantic blue and gold flag suspended from the Golden Gate Bridge and buckling in the wind is merely a gif. But it’s conceivable that the creative ...

BERKELEY — Determined to create unity in its look while embracing tradition, Cal athletics unveiled a new visual identity on Wednesday, including uniforms for all its sports and a more ferocious ...

Respect the past, represent the future. That was the theme of the Cal athletic department's unveiling of the new Cal brand Wednesday afternoon. At the Memorial Stadium Field Club, Athletics Director ...

The University of California and Under Armour launched their campus-wide partnership on Thursday, kicking things off with a set of rebranded logos. The signature "Cal" script will remain as the ...