We’re living in the age of the customer. Thanks to the proliferation of data, customers are more informed than ever before. There’s been a seismic shift in the power dynamic between businesses and ...

Churn gets a lot of bad press. Yes, it is complex and confusing, but as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback, which other metrics seldom ...

Customer churn rates are more complicated than they may seem. Today's business environment is characterized by infinite variables and data points, as well as constant change. One-size-fits-all ...

Churn is often reported as a number, a percentage or a dashboard metric reviewed at the end of the month. But in a subscription business, churn is not just a customer metric. It is a delayed revenue ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog. Earning customer loyalty is an uphill battle, but it is always worth the effort. You’ve ...

As an ecommerce founder or direct-to-consumer operator in the growth stage, you likely understand the art of customer acquisition. But as your business scales, acquisition alone stops being enough. In ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...