Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

Client-side rendering technologies like React and Angular use the processor on the client device to perform the bulk of the logic. That means processing power is offloaded from the server and ...

Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is ...

Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

This article is excerpted from HTML5 Developer’s Cookbook and reprinted with permission of publisher Pearson/Addison-Wesley Professional. The persistence of information in the visitor’s browser has ...

Google’s web crawlers have come a long way in recent years in their ability to fetch and execute JavaScript. However, JavaScript integration remains tricky when setting up the front end of a web app.