Is human nature hardwired to be attracted to light and be repelled by dark? Light, white, and mild colors are traditionally equated with positive attributes, while dark colors frequently are not. Such ...

Can color affect the way we feel? Scientists say yes. Learn why McDonald’s uses yellow in its packaging and why stop signs are red. Science Trek is available to stream on pbs.org and the free PBS App, ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...