Anastasia Beverly Hills is on a product-launching role lately. The brand's already released several new items over the summer, but there's more on the way courtesy of brand's president. The new ...

Between organizing your favorite shades, saving space in your vanity, and the feeling of customizing your own palette, there are so many benefits to depotting your eyeshadows. Unfortunately, the road ...

For the longest time, I thought that I wasn’t an eyeshadow girl. Getting into makeup during the 2016 YouTube era meant that people were full-on drawing galaxies on their eyelids, and if you couldn’t ...

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Beauty bosses and YouTube stars Desi Perkins and Katy DeGroot have launched their second collection with Insta-beloved makeup brand Dose of Colors, following the immense success of their first ...

Out with the old, in with the new. Ariana Grande bid adieu to her 11-shade, R.E.M. Beauty Lustrous Liquid Eyeshadow collection, in exchange for a reformulated, 12-shade Starlet Liquid Eyeshadow ...

With summer comes a universal want of less—fewer commitments, minimal clothing, and barely-there makeup. The attraction of the paring is down to simplification, the better to allow revelers to soak up ...