From travel planning to product research, users increasingly seek confidence, recommendations, and a faster path to action.
Consumer information search behaviour encompasses the processes by which individuals gather, evaluate and apply external data in order to make purchasing decisions. In both online and offline contexts ...
AI’s edge may come not from more consumer data, but from better signals on consumer emotions, expectations and intentions ...
Gen Z’s consumer behavior collapsed the traditional marketing funnel. Discovery, validation, and purchase now happen at once, ...
Behavioral intentions in consumer decision-making represent the self-reported likelihood that an individual will engage in a particular purchasing action. Rooted in social and cognitive psychology, ...
One of Nigeria’s leading marketing communications professionals and Group Chief Executive Officer of Prima Garnet Africa, ‘Lolu Akinwunmi, has underscored the critical role of consumer psychology in ...
EY Future Consumer Index Reveals Dramatic Shifts in Shopper Behavior Amid Inflation and Rising Costs
Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...
NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new capability that enables brands and retailers to understand not just what ...
Comscore, a global leader in measuring and analyzing consumer behaviors, today released its first AI Intelligence Report for 2026, which showed the scale of breakout growth from Anthropic’s Claude ...
Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...
Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...
NYSE Composite consumer companies remain in focus as spending patterns, retail demand, trade developments, and household ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results