Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Current quantitative consumer behaviour models focus on brand and marketing variables to explain / predict market structure, dynamics and brand health. Current quantitative consumer behaviour models ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...