Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

There is something missing from contextual advertising ... context! Am I actually implying that the entire basis of the revival of the online advertising sector is flawed? I sure am! Got your ...

When it comes to emerging markets, just selling cannabis might seem like it’s enough. However, this advantage is short-lived as more brands join the market. To stand out, it’s crucial to have a ...

For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...