Aleksandr Orlov’s ‘simples’ expression is just one example of how great B2C ads have transcended advertising and become part of the vernacular. So why are there no comparable examples in B2B? Alex ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Spikes Asia has opened submissions for its 2026 Awards with the introduction of a new Creative B2B Spikes Award category to recognise outstanding creativity and effectiveness in work designed for ...

In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% of marketers in 2021 believe that videos showed a positive ROI ...