Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

Generative AI is bound to shrink the labor market for creatives, according to this task-technology fit analysis, by making ...

This year, Adobe collaborated with two independent directors rooted in traditional craft to commission two original short films. The resulting case studies offer a close look at how generative AI can ...

Generative artificial intelligence has emerged as one of the most talked-about developments in modern technology. Unlike traditional AI systems that primarily analyze data or make predictions, ...

Half-Life 2 and Portal writer Erik Wolpaw has been "poking around" with generative AI, testing out possible videogame ...

Microsoft Australia is revving up production of generative AI-powered videos as it looks to achieve “quality at scale” across ...

So when generative AI started being used to produce loglines, concept art, rough cuts and even serviceable dialogue, the ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

Generative AI in Gaming Is Here, but Facing Pushback From Gamers — and Developers ...

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