Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

I've taken 25 online courses in everything from machine learning to management. Focusing on different strengths helped me ...

Mousumi is VP, Data Analysis Manager. In this capacity, she manages a highly analytic team and is responsible for the performance and eligibility targeting of various treatments, particularly on the ...

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...