Just a few decades ago shopping was done by physically going into retail stores or shopping through mail order magazines. Then, the shopping experience was revolutionized with the internet, and always ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

It’s not enough to be just a Shopify brand anymore: you have to leverage all the data coming in from the dozens of apps that brands use to monitor advertising and marketing, inventory, customer ...

Shopify analytics in 2026 is shifting from passive reporting to AI-driven recommendations, with a strong focus on first-party data as third-party cookies disappear. Experts highlight the importance of ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

In today’s hyper-competitive e-commerce landscape, gaining a competitive edge is not just about selling quality products - it’s about knowing what to sell, when to sell, and how to scale effectively.

Noibu, the leading ecommerce analytics & monitoring platform, today announced the deepening of its investment in the Shopify Plus segment. Building on years of work with Shopify Plus retailers, ...

OTTAWA — Shopify Inc. reported a net loss of US$581 million for its latest quarter compared with a loss of US$682 million in the same quarter last year.