This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

When a patient walks into a doctor’s office with a symptom, there are few ways for a physician to look at the situation. There is a descriptive perspective, which looks to the past and says, “Aha! The ...

Overview:  Enterprises use four main types of analytics: descriptive, diagnostic, predictive, and prescriptive.Each type ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

Improved interoperability can lead to greater connectivity that produces real-time data to enrich enterprise analytics tools—optimizing prescriptions, and ultimately producing better outcomes. The ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Predictive analytics is a method of data analysis used within ...