It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...
It’s hard to think of a toy that’s more of a cultural phenomenon than Disney princess dolls. Their popularity equals that of Barbie and there are virtually as many iterations of them. The storylines ...
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