Sony’s PlayStation Store dynamic pricing has been spotted in the wild, with Insider Gaming noting that the first round of examples of the process are quite significant in terms of pricing different ...

No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

The recent controversy over Wendy’s pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy’s new president ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...