Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different ...

PlayStation's dynamic pricing gives Stellar Blade a massive discount for some players.

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

A bold experiment from Sony has not gone down well with the player base ...

Switzerland-based Avolta, the world’s largest travel retailer, revealed on Wednesday that it will be rolling out dynamic pricing as it reported strong full-year 2025 results. Core turnover was up 5.5% ...