Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

This is a beginner’s guide to creating AutoHotkey scripts. AutoHotkey is a program that allows you to create a key combination for a task. You can call them macros or mini-programs. The scripts or ...

As noted in Part 1 in this series, embedded Web Applications use the same HTTP communications mechanism as your bank account or the latest game on your smartphone. And why not? The HTTP protocol is ...