Can TV stations benefit from growing use of influencer-based short-form videos on their airwaves? Perhaps. But who is willing to step up -- at least from the legacy TV side or things? And will the ...
The shift is fuelled by algorithms prioritising watch time and engagement. Marketers are recalibrating strategies around short-form video and influencer-led campaigns, as traditional measures like ...
Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Influencer marketing isn’t just a niche; it’s a big part of the ...
Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...
Even Charli D’Amelio and Jordan Howlett, aka Jordan the Stallion, didn’t just show up to their first brand deals empty-handed. At every level of the creator economy, the difference between “We’ll keep ...
Influencer videos are no longer just for younger internet users. Research from Ampere Analysis shows that half of 55-to-64-year-olds now watch influencer content every week. Overall, 70 per cent of ...
In today’s digital age, lots of people are getting famous on the internet, whether with a well-timed viral video or with a more strategic effort as a content creator or influencer. But while your ...
Newell Brands has been highly commended in Creative Integration of Content & Commerce at The Drum Awards for Commerce Media 2026. Here is the case study that impressed the judges as submitted. For ...
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