Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

A BC Business 30 Under 30 winner, Alex is co-founder and CEO at Periphery Digital, a rapidly-growing Vancouver Chinese marketing agency. From reading restaurant menus to shopping a new look in a ...