Like most car folk, I grew up playing with Lego sets, more than a few of which were of the four-wheeled variety. As far as licensed brands went, though, you were basically out of luck unless you were ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

Formula 1, the elite motorsport, and Lego, the famous brick-building toy, have one thing in common—both brands have legions of fans around the world and a following unlike any other. Now, the two ...

SILVERSTONE, UK — When Formula One brought 10 full-size, drivable Lego cars to the Miami Grand Prix for the pre-race drivers’ parade, few could have predicted the move’s success. “The fact the cars ...

The LEGO x Formula 1 partnership is going full throttle in 2026. A huge new wave of F1-themed sets has just arrived (and more are on the way), spanning everything from affordable Speed Champions ...

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Nov 20, 2025, 06:36pm EST The new Lego F1 Academy car ...

Lego's partnership with Formula 1 racing now sees all 10 teams represented at the Minifig level. For the grownups, there are also highly detailed 1:8 scale sets from Technic that cost more than $200 ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

As the Formula 1 merchandising onslaught continues (I see branded stuff at Costco nowadays), longtime partner Lego has announced new sets featuring the cars from all 10 F1 teams—a product first.

For a couple of years now, Danish toy maker LEGO has been knee-deep in the world of Formula 1 and constantly released related sets that have captured the imagination of the competition’s fans. None of ...