As the sports industry ages, so too does its audience. For the first time in decades, traditional sports face real competition for the next generation of fans, many of whom are trading physical arenas ...

An article by Amelie Canet, fan activities and marketing director at Team Vitality, which operates the V.Hive esports app.

Esports has exploded. Millions of people now watch tournaments live. But it’s not just about flashy plays and winning moments anymore. Fans want insight, numbers, and patterns. They want to understand ...