On May 6th, learn how to activate first-party data to drive measurable results without compromising customer trust or safety.

Tension: Marketers cling to third-party data out of fear, treating first-party strategies as insurance rather than foundation. Noise: Endless debates about cookie timelines distract from the ...

Mid-market retail brands are increasingly adopting first-party and zero-party data strategies as third-party cookies are phased out, centering on loyalty programs, progressive profiling, and ...

AUSTIN, Texas, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Vereigen Media, a trusted and leading B2B demand generation company built on verified engagement and privacy-compliant outreach, today announced a ...

Austin, Texas – The digital marketing landscape is undergoing a massive shift as data privacy regulations tighten and third-party cookies are systematically phased out across major web browsers. This ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

Multicultural publishers struggle to scale their audience for RFPs. Some are turning to tools like AdGrid’s Audience ...

New programs replace volume-based lead generation with verified engagement, first-party data, and human-validated buyer intent to deliver measurable pipeline impact.

As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions ...