NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

Facebook’s 2026 algorithm changes are pushing brands toward original, high-retention content and away from low-quality engagement tactics. Experts highlight that ad format, creative quality, and ...

Samsung Ads, the advanced advertising division of Samsung Electronics, is launching a new interactive advertising format for advertisers called Creative Canvas. The new creative suite, already ...