The Rise of Gen Alpha As the youngest generation, known as Generation Alpha, begins to approach college age, higher education institutions must prepare for a significant transformation. This ...

The holiday season is about spending time with loved ones, which also means hearing all of the random words and phrases the young ones have picked up since you saw them last year. No thanks to the ...

Gen Alpha slang moves fast — and “six seven” is a daily reminder that we can barely keep up. One day it’s “rizz,” the next it’s “skibidi,” and suddenly everything weird is being described as “so Ohio.

The snack aisle is changing. And it's all thanks to the youths. In early April, the National Association of Convenience Stores (NACS), an industry trade group, broke down new Nielsen IQ data showing ...