Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Generic brands, sometimes referred to as "private label" or "store brands," are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

Long before Amazon and big box retailers, the general store was key to commerce and community. Here's how it left its mark on American retail.

Shopping for generic brands can help you save money at the supermarket. Our editors always buy the generic-brand versions of products like lactose-free milk, canned beans and pasta. Our editors also ...