NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

Mattel's American Girl brand, celebrating its 40th anniversary, has unveiled Daisy Davenport as its 2027 Girl of the Year. Daisy, an energetic soccer enthusiast, will experience her first summer away ...

Fans will fall in love with Daisy as the young soccer star channels her bravery to conquer a summer full of firsts This year, American Girl celebrates 40 years of enriching the lives of young fans ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased. By Gina Cherelus To celebrate the 40th anniversary of ...