“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

Opinions expressed by Entrepreneur contributors are their own. Lots of people get confused by the term “gamification.” The “game” part of the dictionary-recognized word can be considered somewhat of a ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. Shoppers love a good deal. But when discounts become your go-to ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

In fact, there are more ways than ever these daysfrom boutique gyms to iPhone apps to upgraded virtual reality fitness devicesto infuse your workouts with the joy of play. The goal, of course, is to ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

Sales teams don’t need more dashboards nobody looks at. They need performance to be visible, motivating, and acted ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.