Daily Independent on MSN

Aleobua Advocates For All-Inclusive IMC Campaign For Nigeria’s Insurance Sector

A seasoned integrated marketing communications (IMC) expert and the Founder of Modion Communications, Odion Aleobua,has emphasised the need for a robust Integrated Marketing Communications (IMC) ...
The Business & Financial Times on MSN

PR corner with Prosper Delali Ayayee: Why some campaigns win and others fail: The strategic mindset of an integrated marketing communications expert

In today’s communication environment, audiences are overwhelmed with thousands of messages daily. Consumers scroll speedily, attention spans continue to shrink, and brands compete not only with rivals ...