Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google today announced that Google Analytics will stop logging IP addresses and the company plans to sunset its legacy Universal Analytics product in a privacy standards overhaul. In its place, Google ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP ...

Google Analytics is a popular analytics solution. The main concern with it is that it stores users' personal information, such as data on EU citizens, on its infrastructure hosted in the US. As a ...

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the ...