Pizza Hut's BOOK IT! program has announced the return of "Summer of Stories," where kids can earn personal pan pizzas and more for meeting reading goals. The program, open for kids in pre-K through ...

I remember Book It! as a clever way to get kids and parents into Pizza Hut franchises—with some reading thrown in. When the program launched in my elementary school in 1984, the deal was simple: read ...

The BOOK IT! program has been a beloved branch of Pizza Hut's lore since it launched in 1984. "My family didn't have a lot of ...

Pizza Hut’s Book It! literacy program, founded in 1984, has reached more than 70 million students — and counts the radio host Charlamagne Tha God among its fans. By Sarah Bahr Sarah Bahr was a Book It ...

If you went to school in the U.S. in the past three decades, you were probably exposed to BOOK IT!, the reading reward program by Pizza Hut that has kids devouring books by the dozen in order to earn ...