Content marketing is hard work. Anyone who thinks it isn’t, probably hasn’t done it. But what’s hard about it varies with your particular responsibility or emphasis. If you’re in placements and ...

We are all being told that we need to write content, and of course we do, but there are those days when we’ve got nothing. The brain just can’t come up with anything to write and we go into a panic.

Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them. With every new piece of content you create, not only can you republish and repurpose it, you ...

While most business owners know the value of consistently posting content on their blogs, many struggle with deciding on what topics to write about. In fact, not knowing what to write about is one of ...

Opinions expressed by Entrepreneur contributors are their own. I hate to say it, but at least 95 percent of business blogs are absolute crap. In some cases, these sites fail because they’re rarely ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...