Industry and HHS should collaborate to develop a voluntary standardized identifier for provider networks that is consistent across all segments of the health insurance markets. To accomplish this, we ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Felix Zeng, head of programmatic at IBM Watson Advertising. The downward-sliding ...

Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers. But single-site identifiers, specific to an individual publisher, are fair game – and ...

With the advent of Ethernet technology, Media Access Control (MAC) source and destination addresses became important. These are unique identifiers needed to specify the begin and end points in data ...

People post pictures and recordings of themselves every day online. It feels harmless, and for the most part, it is. But new technologies can add a dangerous layer to casual social media posting: the ...