Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

LONDON--(BUSINESS WIRE)--The In-Store Promotions Market is poised to experience spend growth of more than USD 13 billion between 2020-2024 at a CAGR of over 4.13%. The report also provides the market ...

Symphony RetailAI's Jonathan Tye-Walker knows what a dumb promotional offer looks like: It looks, for example, like the baby-product coupons his partner receives from one local grocer, despite the ...

Creating a recognizable name in produce is no easy feat, considering the limited number of recognizable brands in the market, but Dole did it and is tapping digital and in-store promotions to ...

When the Campbell Soup Co. introduced its new Prego Pasta Bake sauce, it opted to test an in-store media vehicle that would not only grab consumers' attention, but also help explain how the product ...

Issues related to on-shelf availability (OSA) can cost retailers and CPGs an exorbitant amount of money and hinder in-store inventory management processes. Improving OSA and promotion execution can ...

The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving ...