For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide heightened awareness, entertainment, authenticity and ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

For years, influencers made a big difference for digital-first NewFront brands when it came to drawing in advertisers to newfangled content. Much of their activity has also been uniquely tied to ...

William Gasner is the CMO at Stack Influence, a micro-influencer marketing platform connecting eCommerce brands to creators at scale. In the 1970s at the Tokyo Institute of Technology, a roboticist ...

The Advertising Standards Council of India (ASCI) has introduced an important update to its Influencer Advertising Guidelines, marked by the release of Addendum 2 specifically targeting health and ...